Does Digital Marketing Work? You Bet! The 2 Reasons Your Company Needs to Start Today!

 

Hanover's Best Digital Marketing Agency

 

Did you know that almost 90% of the U.S. population goes online at least once daily? This is fantastic news for any marketer today, whether you’re just starting with a small business or promoting a multinational organization. 

A digital marketing company Hanover is the way to reach a global audience and grow your brand. But what exactly is digital marketing, and how does it work? Read this guide to find out. 

Digital Marketing Defined 

Digital marketing is any campaign that uses digital channels to reach customers. Any promotional content on a;

  1. Website
  2. Mobile app
  3. Social media platform, or 
  4. Search engine is part of digital marketing 

 

Additionally, digital marketing content takes many forms, from blog posts and videos to emails and ebooks. Internet users interact with digital marketing content through smartphones, laptops, tablets, smart TVs, and smart speakers.

 

Benefits of Digital Marketing 

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Digital marketing has become a normal part of our online user experience. It presents numerous opportunities for marketers to capture new audiences and improve their brand identity. 

Here are a few key advantages of working with a digital marketing Hanover for your business: 

  • Affordable advertising

Online marketing content takes many forms, from search engine ads and emails to website banners and videos. This makes marketing much more affordable than traditional channels like television, newspapers, or billboards.

  • Interactivity

Digital marketing content communicates with your target audience in real-time. They engage with your ads through likes, shares, and comments, and you can also respond to their ideas or concerns on the same platforms. 

  • Data-driven

A digital marketing software automatically tracks how each marketing content performs. You’ll have data about email open rates, web page visits, return on ad spend, and plenty more metrics to monitor your marketing campaigns. 

  • Easy targeting

Marketing data reveals opportunities to focus your content on specific audiences. You can build customer profiles and test your marketing content for effectiveness. 

  • Faster conversions

Digital marketing content links directly to product pages, so your audience can close the deal in a few clicks. 

 

Why You Need to Start Digital Marketing Now 

If you want to enjoy all these digital marketing benefits and more, you must jump in and build a digital marketing strategy. Why? 

1. It Works 

Digital marketing has a wealth of data to show you that it really works. For example: 

  • Revenue from content marketing is expected to reach $137 billion in 2026
  • 70% of audiences do their product research online before making a purchase. Good quality content is the key to converting these internet users into buyers
  • 57% of downloaded content generates high conversion rates. White papers, ebooks, and expert videos should be part of your digital marketing strategy
  • Videos have a 4.8% higher conversion rate than other forms of digital marketing, making video content a valuable investment
  • If you provide excellent customer service on your social media channels, 71% of your customers will likely recommend you to their peers

 

These are only a few of the facts surrounding digital marketing today. Use these numbers to inform your digital marketing strategy and grow your business. 

2. It Evolves 

Digital marketing has come a long way since the advent of the internet. Most internet users are younger generations constantly exposed to online ads daily. Digital marketing must keep improving to capture these audiences and convert them into paying customers. 

Your marketing strategy must adapt to the changing digital landscape, so keep the tips below in mind: 

  • Websites and apps need to load faster because users engage with your content on their smartphones. The more mobile-optimized your marketing strategy, the higher your conversion rates. 
  • Digital ads are getting more unobtrusive, such that promotional content blends in with other content on a;
  • Website
  • Search engine, or 
  • Social media page

There should be little difference between sponsored or promoted content and the information the audience seeks online. 

  • Interactive content like online games, contests, immersive apps, and voice search are highly engaging for customers. Digital marketers must find innovative, high-quality interactive content to attract and maintain their customers’ attention.   
  • Artificial intelligence (AI) is taking center stage in digital marketing automation. AI tools reveal customer data based on interactions with your marketing content, which you then use to inform your digital marketing strategy decisions. 

 

To be successful at digital marketing today, you need a digital marketing company Hanover to hold you on top of your game. This keeps you relevant to your audience and a step ahead of your competition.  

 

Main Types of Digital Marketing  

There’s no one-size-fits-all digital marketing strategy. Your online channels and content choices depend on your specific business goals, target audience, and marketing budget. 

That said, there are several types of digital marketing, as explained below: 

  • Search engine optimization (SEO): This improves your ranking on search engines depending on relevant keywords and content quality. SEO is mainly for increasing traffic to your company website
  • Pay-per-click advertising: This is a digital advertising method where a business takes out ads on a search engine results page (SERP). Successful PPC ads match the search keywords and lead to an optimized website landing page
  • Email marketing: This digital marketing strategy relies on emails to share promotional content through newsletters, drip campaigns, product updates, event invitations, and more
  • Social media marketing: This is the use of social media channels for promoting your business or products. Besides sharing posts and tweets, influencer marketing is becoming a significant part of social media marketing today
  • Content marketing: This strategy distributes promotional content such as blog posts, photos, videos, and podcasts to the target audience. Quality content is highly engaging and improves your conversion rates faster than other types of digital marketing
  • Native advertising: These digital ads resemble editorial content on a website or social media page. These ads appear as sponsored or promoted because their format and visuals match the hosting platform

 

A successful digital marketing company Hanover uses a healthy mix of these strategies. However, video content marketing is the way to go for maximum return on investment (ROI) for your marketing budget. You’ll need a video production company Hanover to guide you. Let’s look at how video content marketing works below. 

 

Why Video Content Marketing Is King 

Video content marketing is about delivering consistent, valuable videos for your customers. These videos integrate into each stage of your sales cycle alongside other digital marketing content like podcasts, blogs, and social ads. 

While video content marketing is more demanding than other digital marketing campaigns. It presents a clearer idea of your business, products, and value for your customers. 

Partner with a video production company Hanover to create video content that: 

  • Creates brand awareness
  • Demonstrates your product’s practical use and value
  • Prompts your leads to choose your product over the competition 
  • Builds trust and loyalty as your products deliver, as shown in the video

 

Types of Video Marketing Content 

Video content works best when matched to each step of the customer journey. Here’s an idea of a video content strategy: 

 

Journey Stage Action Ideal Video Marketing Content 
Awareness You inform your audience about your company and products

Brand/company showreel

Brand documentaries 

Evaluation Your potential customer gathers information about you and your competitors 

Educational videos

Inspirational videos 

Entertaining videos 

Consideration Your potential customer conducts product comparisons to make an informed choice.

Product demo videos

Case study videos

Company culture videos 

Decision Your potential customer decides to purchase your product 

FAQ videos

Instructional/how-to videos

Explainer videos 

Retention You follow up with your customer after the purchase 

Personalized videos 

Welcome/thank you videos

 

As you can see, there are plenty of video content ideas to add to your digital marketing strategy. But do you have what it takes to develop highly engaging videos? The answer is simple: work with Unique Pro Media

 

Professional Digital Marketing Services with Unique Pro Media 

Creating excellent video content for your digital marketing strategy takes

  1. Time
  2. Talent
  3. Audience research, and 
  4. Finances. 

This may be daunting for marketers with limited budgets or small businesses, but digital marketing is flexible. A digital marketing company Hanover will help you craft a custom-made strategy to fit your needs. Unique Pro Media is the right team for the job. 

We offer: 

  • Digital advertising solutions 
  • Search engine optimization 
  • Social media marketing
  • Video content development
  • Website development
  • Brand reputation management
  • Local business listings

 

In other words, Unique Pro Media can build your digital marketing strategy from scratch to dramatically boost your bottom line. Our team of experts sets up and manages your digital marketing campaigns, so you can focus your efforts on converting your leads into customers. We tailor your digital marketing strategy to deliver precise results from start to finish. 

 

Get Started with Unique Pro Media Today 

All set to explore digital marketing for your business? Start with your free Unique Pro Media assessment report to see how your business performs online. This initial insight will help us understand your business needs and opportunities. 

If you’re ready for a more in-depth discussion about your digital marketing strategy, book a call or contact us at (717) 465 1808 today.

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